Glossary
All terms and definitions at a glance.
A
Ad play
An ad play is a single showing of an ad on a particular screen. It is the smallest unit in which screen advertising can be counted and billed. On schaupunkt eve…
Advertising display
An advertising display is a screen that shows ads in rotation with other content, for example in a shop window, an entrance or a waiting area. An existing TV wi…
D
Digital signage
Digital signage means screens in public places showing content that is planned centrally and changes automatically, instead of a printed poster. A small compute…
DOOH (digital out-of-home)
DOOH stands for digital out-of-home, meaning digital advertising outside the home: on screens along streets, in shop windows, entrances or waiting areas. Unlike…
F
P
Playlist schedule
The playlist schedule defines what a screen shows and when: which content rotates, how long each item stays and at which times an ad appears. It is managed cent…
Proof of play
Proof of play records which ad ran on which screen and when. It is the evidence that booked advertising was actually shown, and the basis for billing per play. …