DOOH stands for digital out-of-home, meaning digital advertising outside the home: on screens along streets, in shop windows, entrances or waiting areas. Unlike a poster, an ad can change by time of day or weekday. On schaupunkt, ads run in rotation with local weather, events and news, see Book advertising in a shop window.
An ad play is a single showing of an ad on a particular screen. It is the smallest unit in which scr…
An advertising display is a screen that shows ads in rotation with other content, for example in a s…
Digital signage means screens in public places showing content that is planned centrally and changes…
Footfall measurement, also called passer-by counting, counts how many people walk past a shop window…
Proof of play records which ad ran on which screen and when. It is the evidence that booked advertis…
The playlist schedule defines what a screen shows and when: which content rotates, how long each ite…