The playlist schedule defines what a screen shows and when: which content rotates, how long each item stays and at which times an ad appears. It is managed centrally and fetched by the device at the screen. That way an ad can run only in the mornings or only at weekends, see Advertise.
An ad play is a single showing of an ad on a particular screen. It is the smallest unit in which scr…
An advertising display is a screen that shows ads in rotation with other content, for example in a s…
Digital signage means screens in public places showing content that is planned centrally and changes…
DOOH stands for digital out-of-home, meaning digital advertising outside the home: on screens along …
Footfall measurement, also called passer-by counting, counts how many people walk past a shop window…
Proof of play records which ad ran on which screen and when. It is the evidence that booked advertis…