Proof of play
Proof of play records which ad ran on which screen and when. It is the evidence that booked advertising was actually shown, and the basis for billing per play. Advertisers can see what they received: Advertise.
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Related Terms
Ad play
An ad play is a single showing of an ad on a particular screen. It is the smallest unit in which scr…
Advertising display
An advertising display is a screen that shows ads in rotation with other content, for example in a s…
Digital signage
Digital signage means screens in public places showing content that is planned centrally and changes…
DOOH (digital out-of-home)
DOOH stands for digital out-of-home, meaning digital advertising outside the home: on screens along …
Footfall measurement
Footfall measurement, also called passer-by counting, counts how many people walk past a shop window…
Playlist schedule
The playlist schedule defines what a screen shows and when: which content rotates, how long each ite…