schaupunkt or FRAMEN?
An honest comparison for shop windows and rooms with walk-in traffic.
In short: FRAMEN combines free software for your own content with advertising from large brands that runs on the screens automatically. By its own account the network spans more than 18,000 screens in gyms, hotels and coworking spaces. FRAMEN does not publish the share the venue receives. schaupunkt is built for shop windows and rooms with walk-in traffic: local content runs by itself, advertising comes from the neighbourhood, and passers-by can play along.
At a glance
| schaupunkt | FRAMEN | |
|---|---|---|
| Design your own content | Yes, plus pages that fill themselves | Yes |
| Local content, automatic | Weather, official warnings, fuel prices, events, news, lake temperatures | Entertainment content |
| Ads from local businesses | Yes, you decide which ads run | National brands via the network |
| Share of ad revenue | Yes, you share in every booking | Yes, share not published |
| Play along by phone | Five phone games and a quiz, joined by QR code | No |
| Anonymous footfall counting | Optional sensor, analysis on the device | No |
| Link to inventory, CRM, accounting | Yes, schaupunkt runs on the aYOUne platform | No |
| Price per screen | from €12 a month, with device from €47 | EUR 0, 5 or 30 per month |
As of: September 2026. Details on other providers from their websites: FRAMEN.
What FRAMEN is good at
- Free software for your own content
- Large network, advertising from national brands
- Ad revenue without your own sales effort
- Box works with any TV
Venues that want to show big-brand advertising with as little effort as possible and leave the choice to the network.
What schaupunkt does differently
The screen fills itself with what matters locally right now: weather, official warnings, nearby fuel prices, this week's events, lake temperatures. In between run your own offers and ads from neighbouring businesses that you approve. Passers-by can play along on their phone via QR code.
schaupunkt runs on the aYOUne platform. Product data, contacts and invoices live in the same system if you want them to.
Who schaupunkt suits
Businesses with a shop window or a room with walk-in traffic that want a lively screen without maintaining content every day, and that want to earn from advertising by their own neighbours.
Frequently asked questions
Yes. Your existing screen can stay; we connect our player and take over your images and videos.
The price depends on the location and the device. You receive an offer after a short conversation.
Have your shop window assessed
We look at the location and the screen and tell you what can run there.
Register a location